Your organisational purpose rests at the intersection of who you are and what need you fulfil in the world. It’s the underlying reason your organization exists.
We think of it this way: while mission and vision may change over time, your company’s purpose will not. Your organisational purpose is timeless.
We start by searching and uncovering the truth about your organisation. We interview your people, rigorously research your existing messaging, and conduct surveys to better define and articulate the authentic strengths of your company. We then take an external view to help us uncover the need in the world that your organisation is uniquely positioned to fulfil.
Drawing on the insights from our business leaders network, as well as the organisational insights gathered through our rigorous fact-finding and analysis, we help derive your timeless purpose. We craft a memorable, authentic, and inspiring purpose statement and story.
Next, we look to your leadership team to begin seeding your purpose throughout the organisation. We partner with your leaders to help them find ways to live your organizational purpose more fully.
As soon as leaders start embodying and championing purpose, it’s time to transform the entire organisation’s culture, strategy, and branding through the lens of organisational purpose. Purpose is implemented by fully integrating it into ways of working, enabling employees to become more emotionally connected and to feel a deeper sense of meaning in their work.
We focus on shaping employee behaviour: the underlying driver of a company’s performance. The Smart Design for Performance approach uses a wide variety of organisational levers (see graphics below) in combination and creates a conducive and engaging context for employees so that it is in their own individual interests to adopt and develop the desired behaviors. The context changes the way that people act, interact, and make decisions, resulting in higher organisational performance.
