Growth is the reason we do what we do. Fewer than half of companies that grow create shareholder value along the way.

Growth is often at expense of profitability. You must direct this growth to ensure it is delivering real shareholder value at the end of it.

While an organisation's starting position suggests the most likely paths to grow; true value creating growth requires two things:

• 1)Defining the right profit strategy
• 2)Putting enough thrust behind it to make it a success