We evaluate the marketplace and question current ways of working in order to form future thinking.
More than 85% of SME Business Owners focus only on their immediate external environment. Very few companies evaluate the current and future dynamics of their marketplace. What are your competitors doing? Are they growing (bottom and top line)? How are they growing? What does the short term and long-term economic buoyancy look like for your industry? How do the changing dynamics in your industry impact what growth strategy you should be adopting?
We must utilise the market insights we uncover. When McK&P’s works with a client on industry analysis; it is always outcome driven. How can we form a strategy that utilises all the information we have collected? How does this allow us to achieve a competitive advantage today and sustain this for tomorrow?
McK&P's have identified 4 mega trends that will effect the global economy over the next 5 years
